Reimagining Information Services with Generative AI
The information services industry, a haven of curated data and analysis, is contending with a mixed blessing: information is abundant, and yet that information can also be overwhelming.
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Everything. Everywhere. All at once. Yes, it’s an Oscar-winning movie, but it also perfectly describes the impact artificial intelligence (AI) is having on businesses, including the job market.
According to McKinsey, generative AI has the potential to add between $2.6 trillion and $4.4 trillion in value to the global economy across all industries, including banking, retail, high tech, healthcare, and life sciences. It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development.
And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites.
According to a recent Salesforce-sponsored IDC white paper of 500 organizations using AI-powered solutions, the next 12 months will also see a sharp increase in hiring for data architects, AI ethicists, and AI solutions architects. That same report predicts 11.6 million new jobs will be created within the Salesforce ecosystem alone over the next six years.*
AI needs people in control in order for it to work properly within our society. And members of the workforce, like you, have the opportunity now to hone existing skills across various industries and learn new skills to grow with the economy.
The exciting thing about these tools is they’re nascent and they’re largely democratized,” said David Berthy, senior director of Salesforce Futures. “So, if people have the will, they can go out and learn how to increase their own value.”
Platforms such as Salesforce’s Trailhead, Coursera, LinkedIn Learning, and Udemy all offer free and paid certification courses for in-demand AI-related skills.
From understanding the basics of AI to writing better prompts, numerous free courses exist on Trailhead, Salesforce’s online learning platform, to help you get ahead in the world of AI and generative AI.
Let’s start by clearing something up: Yes, AI will likely eliminate repetitive job functions — scheduling social media posts, sifting through resumes, poring over data, answering basic customer service questions, sending follow-up emails — but that will free up people to be more strategic, creative, and productive in their current roles.
People will now have time to, well, be people. If you’re in sales or customer service, you can now devote more time to interacting with customers to create even better relationships. In marketing? You can spend more focused time on strategic thinking or creative projects. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively.
Not all new AI jobs will be as obvious as those in engineering or data-related fields. Jobs in healthcare, finance, graphic design, and more will evolve thanks to the assistance of smart AI.
“AI will be sort of a background to everything,” said Chris Poole, AI technical consulting lead in Salesforce’s global AI practice in professional services. “I think it’s going to be very interesting to see.”
Discover the basics of AI, explore the applications of generative AI, and understand how AI affects data. It’s all on Trailhead, Salesforce’s free online learning platform.
Many GenAI use cases for information services will make the collection, analysis, and dissemination of information more cost effective. These use cases include:
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